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BMW has been hit hard by Audi Q3 and
Mercedes B class as they have seized half of BMW X1's sales. Audi Q3
launched lasted year posed serious threat to BMW X1. Audi is now the
most successful Luxury Car maker of India. The Q3 has been the
backbone of Audi's success.
BMW realized the importance of the
segment and hopes to boost up sales with the new face lifted X1.
The face lifted X1 gets:
- Minor Cosmetic Tweaks
- Same Engine
- Same Pricing
The face lifted X1 will be launched on
February
Audi Q3 ate up most off BMW X1s share
in Entry level Luxury SUV market. Audi Q3 although 4 lakhs expensive
than X1 offers a better package. It is more practical and offers Audi
all wheel drive option. With the new X BMW expects to take back the
past Glory. The new X1 will get some changes to the front and rear
bumper. The interiors will also get some tweaks as well.
The Mercedes Benz B class cheapest
Mercedes on India is a large hatchback but it seems like a more
sensible option than BMW X1.The B class is more practical and
affordable than X1 even if it is not an SUV.XI must face further
competition from from the upcoming Volvo V40 cross country which
will be priced between 25 and 30 lakhs.
The Question is that will the minor
face lift be enough for X1 to stand on ground again. I think X1
requires a major upgrade to heal the scars. What is your
opinion?Please let me know them through comments.
3 comments:
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BMW is one of the most prestigious luxury brand which cars are bought by people more for status rather than for day to day life use.And BMW X1 is a perfect luxurious SUV for Indian roads.
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