Here is some more about Ford Eco sport.
There is a huge chance for the Eco-sport base variant to be priced
under 6 lakhs. That would be a revolution in Indian auto market isn't
it. So expect plenty of piques in Ford showrooms in April for booking
Eco-sport.
Mr Homer Sorabjee editor of Auto car
India justifies that this could be possible. Mr Sorabjee said in Auto
car Scoop that the Eco-sport could be priced close to 5 lakhs. Hope
no one dies of astonishment on knowing Ecosport s price tag.
Mr Sorabjee added that it is going to
be hard for Ford to price the Ecosport under 6 lakhs. But it can be
done by heavy localization of raw materials. Ecosport already has
some benefits for its sub 4m length and small opacity engine. Ford
will offer an introductory price tag of 5 lakhs for the base variant
on early bookings.
This is a good tactics as Ford will get
more bookings before launch and the costumers will buy a higher
variant as they find the base variant too low in features.
The main problem for Ford to price the
base petrol under lakhs will be the additional costs of the 1 l Eco
boost engine. The 1 l Ecoboost is a turbocharged petrol engine which
is more expensive than a regular 1.5 l petrol. So there is a chance
for Ford powering the base petrol variant of Eco sport with the 1.2 l
petrol from Figo.
But if Ford prices Eco-sport too low
the many exclusive features will be cut off. The SUV will be too
basic for the needs of Indian customers. So it is best that Ford
introduces a wide price tag for Eco-sport with plenty of variants.
Lets say from 5 lakhs to 10 lakhs in about 7 variants. This will
drive budget customers as well as rich costumers looking to buy a
sedan to the Ford showrooms for Eco-sport.
What is your opinion about best price
tag for Ecosport. Let us know through comment box.
No comments:
Post a Comment